Outsourcing is the act of subcontracting a third party that has the experience, as it’s their core service, to execute your digital marketing performance.
A new hire costs much more than just their salary! Bringing on more in-house staff has a number of hidden costs. You have recruitment costs, performance reviews, benefits, floor space, office supplies, ect. When you outsource digital marketing you get parts and labor for one flat fee without all these hidden extras.
When you decide to go with outsourcing digital marketing you get to decide how much involvement you would like to have. Most business owners who choose to go with outsourcing like to “set and forget” meaning that they provide the right information and objectives to the team at the onset and only need to check in to collect results.
Digital marketers specialize in working with clients in certain fields of industries. This means that when you outsource, you’re hiring a team who has already produced the results you’re after for plenty of clients before you – and they have the case studies to prove it.
Employee training and development is one of the most expensive and time-consuming parts of owning a business, especially as different staff have different learning styles. When you outsource you get to skip this step. You’re already hiring experts.